Friday, April 22, 2011

Capes for the jobless in FL?

Dr. Evil Unemployment
What the hell are they smoking in Florida?

The Central Florida workforce development board thought it would be a great idea to hand out 6,000 shiny red superhero capes to unemployed people.

After word got out, the plan was met with widespread derision and scrapped.

The Orlando Sentinel reports:
Dubbed the ‘Cape-A-Bility Challenge,’ it was slated to be part of a public-relations campaign featuring a cartoon character named ‘Dr. Evil Unemployment.’ The capes cost about $14,200 and foam cutouts of ‘Dr. Evil Unemployment’ cost another $2300.
Now there's a request for an investigation. (Must be hard to know where to begin figuring out how something that stupid got started.)

Here's the original Orlando Sentinel story:
The region's federally funded jobs agency is spending more than $73,000 on a media campaign to raise awareness of its services...
To win a cape, a contestant can become a Workforce Central Florida fan on Facebook, take a Facebook quiz — "What Superhero Are You?" — or have a photo taken with a foam cutout of Dr. Evil Unemployment.
Job seekers and employers who participate become eligible to win a $1,000 prize package, featuring gift cards from Visa, Barnes & Noble and the U.S. Postal Service. Job seekers can also win $125 worth of résumé paper. Only two prize packages will be given away.
We note there are 20 "likes" on the agency's Facebook page.  We want to meet those 20 people.